Speaker: Ron Guido  
Topic: “Confessions of a Counterfeiter”:  An Introduction to Brand Protection

Ron gave a very informative talk concerning the risks in pharmaceuticals and other businesses from the loss of brand protection. Risks include counterfeiting, illegal diversion of products, product tampering, IT and IP piracy and more……..all of which are destroying business value. A “real” counterfeiter made an appearance, and explained how business lack of awareness, complacency, lack of supply chain visibility and security, and lack of risk mitigation and contingency planning all make it possible for him to be wildly successful in amassing ill-gotten gains.